Black Tomato
Owners
Tom Marchant
Founder and CEO
James Merrett
Founder and CEO
The record
Founded
2005
Head office
New York, United States
Also in
London, United Kingdom
Languages
English
Website
The house
Black Tomato is an award-winning luxury travel company founded in 2005 by three friends determined to move beyond package holidays and predictable itineraries. It creates tailor-made journeys and remarkable travel experiences across all seven continents, combining imaginative design, destination expertise and meticulous attention to detail.
Every trip begins with one question: how do you want to feel? From there, Black Tomato designs the journey from the ground up around the individual traveller. Its itineraries favour deeper connections with places, people and cultures over tourist checklists, creating experiences that feel personal, immersive and entirely original.
Clients might trek with communities in Borneo, learn traditional leatherworking in Morocco or join the crowds at Siena’s historic Palio. Each journey reflects Black Tomato’s mission to connect travellers thoughtfully with the world and inspire them to explore it with curiosity, humility and wonder. In a wide and varied world, no two Black Tomato journeys are ever quite alike.
Standing
Recognition
Condé Nast Traveller — Black Tomato is named one of the best tour operators in the world: 2025 Condé Nast Traveller Readers' Choice Awards
Travel + Leisure — Travel + Leisure Readers' 15 Favorite Tour Operators of 2024
In print
The New York Times — When the (real) world is not enough, new luxury tours offer fans a chance to engage with their favorite film and TV worlds. The NYT mentions Black Tomato’s unique James Bond travel experience
Men's Journal — Black Tomato is listed on the 2026 Men’s Journal Travel Awards
Agatha Christie — To celebrate 100 years since Agatha Christie set off on her grandest adventure yet, a ten-month tour around the world, Agatha Christie Ltd joined forces with luxury travel company Black Tomato to help readers follow in the author's footsteps.
James Bond 007 — Black Tomato’s ‘The Assignment’ is a limited-edition travel experience inspired by James Bond, visiting the United Kingdom, France, Monaco, Italy and Austria.