Founding house · 2020

Blueflower

Owners

Andrea Oschetti

Founder and CEO

The record

Founded

2016

Head office

Hong Kong SAR, China

Languages

English

Website & contact

blueflower.la
hello@blueflower.la

The house

Blueflower is a luxury travel agency specializing in bespoke journeys across Asia. Founded in Hong Kong in 2016 by Andrea Oschetti, it has teams in Hong Kong, Tokyo, Manila and Milan, serving experienced international travelers seeking a deeper connection with the places they visit.

Drawing on Oschetti’s background in finance, travel journalism, photography and hospitality, Blueflower combines meticulous planning with cultural insight and trusted relationships throughout Asia. Every tailor-made journey begins with understanding the client’s interests, pace, preferences and previous travels before deciding what to include, what to avoid and where to leave space.

Blueflower’s Guardian Angels coordinate hotels, guides, transport, restaurants and experiences, remaining available throughout each journey to adapt plans in real time. Its approach to luxury travel is defined by meaningful access, personal attention, discreet service and freedom from worry.

The practice

Where they send

Japan 150–200 bespoke journeys annually, 1,000+ suppliers and specialists, repeated founder travel and unusual depth well beyond the classic Tokyo–Kyoto circuit.

Southeast Asia Blueflower is Asia-based, with longstanding local relationships and particular strength in journeys combining major cultural centers with quieter rural, coastal and island regions.

Hong Kong Andrea’s home for approximately 25 years, giving us lived knowledge, personal relationships and a genuinely local perspective.

The Himalayas Deep experience combining exceptional mountain landscapes with culture, trekking, remote lodges and highly experienced local guides. Andrea reported for CNN and other leading international media from the Himalayas for over a decade.

India Strong guide and specialist networks, with an emphasis on cultural interpretation, access, food and distinctive hotels.

Italy Andrea’s home country, combining cultural fluency with deep supplier knowledge and an instinct for taking clients beyond the predictable version of Italy.

East and South Africa Established safari relationships across multiple ecosystems, with a strong understanding of how to pair camps, guides, conservation experiences and landscapes into one coherent journey

In-house

Founder-Led Destination Expertise Andrea remains directly involved in destination research and product development and travels repeatedly to Blueflower's core destinations.

Guardian Angel Service Clients have a dedicated WhatsApp-based support channel monitored by our team while traveling, allowing us to solve problems, adapt arrangements and assist in real time rather than handing travelers an itinerary and disappearing.

In-House Journey Design Trips are built as coherent journeys rather than collections of bookings, with internal itinerary review, operational QA and pre-departure trip auditing.

Complex Logistics Rail, luggage forwarding, drivers, domestic flights, ferries, boats, self-drive routing and difficult multi-stop journeys are designed as part of the experience rather than treated as transportation between experiences.

What they don't do We generally do not take on hotel-only requests, transactional booking work or trips that a client has already designed and simply wants us to execute.

Standing

Affiliations

The Alliance — founding house, 2020

Serandipians — Serandipians Traveller Made member agency

Recognition

Condé Nast Traveler, Top Travel Specialist 2026 — Andrea Oschetti was named a Condé Nast Traveler Top Travel Specialist in 2026 for Japan, Italy and Bhutan

Wendy Perrin's WOW List of Trusted Travel Experts — Andrea has earned a spot on Wendy’s WOW List of Trusted Travel Experts based on Wendy’s rigorous testing and vetting as a traveler and journalist, including feedback from her well-traveled readers.

In print

Yolo Journal — Interview with Blueflower's founder Andrea Oschetti

South China Morning Post — Where to go for slow travel, transformative travel and 'jomo' as tourists move away from Instagram destinations

CNN Travel — Meet the millionaires (and billionaires) behind Indonesia’s best island hotels

Cathay Pacific — Andrea comments on overtourism, drawing on his experience at Blueflower

Destination Deluxe — Andrea Oschetti together with other top travel specialists share their destinations bucket list

Refined Travellers — Andrea shares Blueflower’s passion-led journeys

Asia Times — In a previous incarnation, Oschetti was a senior manager at PricewaterhouseCoopers, where he had no complaints — just itchy feet and a kind of alertness to the passing of time that seems rare, plus a genuine “carpe diem” desire.

From the Newsroom

30 Sep 2026 How The Alliance Began: A Network of Luxury Travel Designers It began with a few conversations at a trade show. It became a professional network of independent luxury travel agencies, founded in 2020 by Andrea Oschetti and twelve founding houses.