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Founding house · 2020

Whywander

Owners

Reem Shaath

Reem Shaath

Founder and Chief Wandering Officer

The record

Founded

2010

Head office

Riyadh, Saudi Arabia

Languages

Arabic, English

Website

whywander.com

The house

Whywander is a bespoke luxury travel agency created by Reem Shaath following a transformative journey to Bali in 2010. During her stay at COMO Shambhala Estate, her first experience of meditation in the jungle revealed how deeply travel could connect people with nature, place and themselves. She left corporate life to share this more personal and meaningful way of discovering the world.

At a time when travelers from the region were mainly offered familiar cities, beach destinations and standard flight-and-hotel packages, Whywander introduced a different approach. The agency creates tailor-made journeys that encourage clients to explore beyond their usual choices, combining genuine destination knowledge with trusted hotels, restaurants, experiences and long-standing local partners.

The Whywander team personally visits the destinations it recommends and takes time to understand every client’s interests, pace, preferences and group dynamics. This allows its travel designers to anticipate individual needs and create journeys that work for everyone. Many clients return year after year, while most new inquiries come through personal recommendations from travelers who already know and trust the agency.

The practice

Where they send

Brazil and Chile One of our travel designers is based in Brazil, knows the country inside out and has lived in Chile for many years.
Bali Bali is where the idea of Whywander was first conceived and has a special place in Reem’s heart. Bali has changed, but our many visits and long-standing connections still lead us to pockets of authenticity.

Main areas of specialty

Spain and Italy Clients return to Italy and Spain for partners who make exceptional experiences possible, from private access to the Guggenheim in Bilbao to being hosted by a contessa.

In-house

Their clients Royal families, HNWIs, honeymooners, multigenerational family trips and reunions, milestone and birthday gatherings, destination weddings, adventure trips, YPO travel
What they don't do We do not provide concierge services for clients who are not traveling with Whywander. We do not work from AI-generated itineraries.

Standing

Affiliations

The Alliance — founding house, 2020

Serandipians — Serandipians Traveller Made member agency

Recognition

Serandipians Traveller Made Award — Winner of Destination Knowledge Award 2018

In print

Condé Nast Traveller — Reem Shaath, founder of Whywander, speaks about why we love the Middle East

KNZI Editorial — Reem Shaath of luxury travel company Whywander takes us behind the scenes of her successful bespoke travel business, to tell us more about the brand, what it’s all about and how it all began.

Unique Family Travels — Reem Shaath is named one of the Ladies of Luxury for family travel.