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Member house · since 2025

Totem

Owners

Anne Laurant

Anne Laurant

Co-Founder and Co-Owner

Aurélie Ferrant

Aurélie Ferrant

Co-Founder and Co-Owner

The record

Founded

2019

Head office

Brussels, Belgium

Languages

Dutch, English, French

The house

Totem was born from a shared passion for travel and the conviction that the most memorable journeys are never simply about the places we visit, but about the way they make us feel.

Founded in Brussels by Anne Laurant and Aurélie Ferrant, two travel professionals who brought together their experience and knowledge of the world, Totem was built around a simple belief: every traveler has a story, and every journey should be as unique as the person taking it.

For us, designing a journey is an art. It begins with listening: understanding who our clients are, what moves them, what fascinates them, and what they may not yet know they are looking for. From there, we bring together exceptional places, inspiring encounters and carefully chosen experiences to create an itinerary that feels entirely their own.

Our work goes far beyond selecting destinations and booking hotels. We travel extensively to discover places firsthand, build lasting relationships with local partners and seek out places with soul.

We believe that true luxury lies in the details, but also in what cannot be planned: the freedom to linger, the pleasure of being surprised, the feeling of being welcomed somewhere as if you belonged. We create the conditions for these moments to happen, while ensuring that every element of the journey flows naturally and effortlessly.

The practice

Where they send

Africa From private safari camps in Botswana and Tanzania to Namibia's vast deserts, the wild landscapes of South Africa, the gorilla forests of Rwanda and the beaches of Mozambique and the Seychelles.
Asia Japan, India, Sri Lanka, Indonesia, Bhutan and other destinations where cultural discoveries, craftsmanship, remarkable hospitality and extraordinary landscapes come together.
Latin America From Chilean Patagonia and the Atacama Desert to the diverse landscapes and cultures of the wider continent.
Europe Private escapes, cultural itineraries, countryside retreats, exceptional hotels and journeys through destinations such as France, Italy, Greece, Portugal and Scandinavia.
Oceania and the Indian and Pacific Oceans Remote islands, pristine coastlines, wilderness experiences and secluded retreats for travelers seeking space, nature and a sense of escape.
The Middle East Desert landscapes, ancient civilizations, cultural encounters and distinctive places to stay.
The Arctic & Antarctica From the majestic fjords of Greenland and the wildlife-rich wilderness of Svalbard to the immense glaciers and icebergs of Antarctica, the polar regions offer journeys into some of the planet's most remote and extraordinary landscapes.

Main areas of specialty

Bespoke luxury travel worldwide With a focus on exceptional places, authentic cultural encounters, immersive nature experiences and personally curated journeys.
Tailor-made itineraries From remote wilderness and polar expeditions to distinctive hotels, meaningful local encounters and extraordinary family adventures, Totem creates tailor-made itineraries shaped around each traveler's interests and personality.
Travel styles Private adventure, family travel, wellness journeys, cultural trips, expeditions, safaris, honeymoons, once-in-a-lifetime experiential journeys.
Indian Subcontinent Anne holds a master’s degree in Indology and has extensive knowledge of India and the wider subcontinent, supported by years of travel and a strong network of local partners, hoteliers and guides.
Southern Africa Extensive knowledge gained through site inspection trips across Southern Africa.
Motor Expeditions Royal Enfield expeditions in the Himalayas, motorbike expeditions in Argentina and Chile, and classic-car rallies.

In-house

The Ephemeral Pop-up hotels and one-night stays created from scratch in places where no hotel exists.
Operational Capabilities Our seven travel designers spend 200 days a year personally scouting destinations.
What they don't do Flight or train bookings only, organizing parts of an itinerary, guide only, creating an itinerary without booking, selling our knowledge and expertise only without booking a trip, Club Med holidays, all-inclusive stays in low-cost hotels, low budgets.

Standing

Affiliations

The Alliance — member house

Serandipians — Serandipians Traveller Made member agency